{"id":828,"date":"2013-11-19T00:00:10","date_gmt":"2013-11-19T00:00:10","guid":{"rendered":"https:\/\/www.mencare.org\/?p=828"},"modified":"2013-11-19T00:00:10","modified_gmt":"2013-11-19T00:00:10","slug":"shameless-campaign-takes-off-in-brazil","status":"publish","type":"post","link":"https:\/\/www.mencare.org\/pt\/shameless-campaign-takes-off-in-brazil\/","title":{"rendered":"Campanha \u201cSHAMELESS\u201d arranca no Brasil"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-829\" src=\"https:\/\/www.mencare.org\/wp-content\/uploads\/2015\/05\/MiniBR.jpg\" alt=\"Student champions of Brazil's &quot;Shameless&quot; campaign\" width=\"400\" height=\"291\" srcset=\"https:\/\/www.mencare.org\/wp-content\/uploads\/2015\/05\/MiniBR.jpg 550w, https:\/\/www.mencare.org\/wp-content\/uploads\/2015\/05\/MiniBR-300x218.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>Estudantes de escolas p\u00fablicas no Brasil criaram uma campanha intitulada \u201cSem Vergonha\u201d para promover a sa\u00fade sexual e reprodutiva nas escolas. O MenCare+, que no Brasil \u00e9 chamado de &#039;Mais Pai&#039;, em parceria com o Grupo Gestor de Sa\u00fade e Preven\u00e7\u00e3o nas Escolas (um programa do Governo Federal) e a Secretaria Estadual de Educa\u00e7\u00e3o do Rio de Janeiro deu in\u00edcio \u00e0 campanha em novembro, junto com estudantes e professores de 10 escolas p\u00fablicas do Rio de Janeiro.<\/p>\n<p>\u201cShameless\u201d foi criada por um grupo de 12 estudantes do ensino m\u00e9dio, que participaram de workshops educacionais para aumentar a conscientiza\u00e7\u00e3o de g\u00eanero, e desenvolveram tudo, desde o conceito e o nome da campanha at\u00e9 a elabora\u00e7\u00e3o do texto de suas mensagens. O conceito da campanha surgiu da necessidade de quebrar os padr\u00f5es de g\u00eanero que muitas vezes dificultam a comunica\u00e7\u00e3o sobre sexualidade entre os jovens e dificultam o uso do preservativo durante os encontros sexuais. O nome, \u201cSem Vergonha\u201d em portugu\u00eas, surgiu do desejo de discutir criticamente estere\u00f3tipos e dar um novo significado \u00e0 palavra \u201cshameless\u201d.<\/p>\n<p>Durante o evento de lan\u00e7amento, os alunos que participaram da cria\u00e7\u00e3o da campanha convidaram os 100 alunos presentes para atuarem como porta-vozes da campanha em suas respectivas escolas.<\/p>\n<p>As atividades da campanha ocorrer\u00e3o entre 25 de novembro e 16 de dezembro (correspondente aos 16 Dias de Ativismo contra a Viol\u00eancia de G\u00eanero) em sete escolas do estado do Rio de Janeiro. Por meio do Facebook, os estudantes compartilhar\u00e3o informa\u00e7\u00f5es sobre g\u00eanero, sexualidade e sa\u00fade. Um livreto informativo e cartazes ser\u00e3o distribu\u00eddos nas escolas e quatro v\u00eddeos, nos quais os pr\u00f3prios estudantes encenam as cenas, abordar\u00e3o os temas da campanha.<\/p>\n<p><strong>MenCare+: Uma Iniciativa Global<\/strong><\/p>\n<p>A campanha \u201cShameless\u201d faz parte do MenCare+, uma iniciativa mais ampla que visa n\u00e3o apenas aumentar a educa\u00e7\u00e3o sobre sa\u00fade sexual e reprodutiva dos jovens, mas tamb\u00e9m envolver os homens em rela\u00e7\u00f5es de g\u00eanero equitativas e conex\u00e3o emocional com seus filhos, parceiras e consigo mesmos.<\/p>\n<p>O MenCare+ incentiva a parentalidade ativa, o envolvimento dos pais no cuidado pr\u00e9-natal, a promo\u00e7\u00e3o da sa\u00fade materna e infantil, a preven\u00e7\u00e3o da viol\u00eancia contra mulheres e crian\u00e7as e o aconselhamento com homens perpetradores de viol\u00eancia. A iniciativa \u00e9 financiada pelo Minist\u00e9rio das Rela\u00e7\u00f5es Exteriores da Holanda e est\u00e1 sendo implementada por organiza\u00e7\u00f5es parceiras no Brasil, Ruanda, \u00c1frica do Sul e Indon\u00e9sia.<\/p>","protected":false},"excerpt":{"rendered":"<p>Estudantes de escolas p\u00fablicas no Brasil criaram uma campanha intitulada \u201cSem Vergonha\u201d para promover a sa\u00fade sexual e reprodutiva nas escolas. O MenCare+, que no Brasil \u00e9 chamado de &#039;Mais Pai&#039;, em parceria com o Grupo Gestor de Sa\u00fade e Preven\u00e7\u00e3o nas Escolas (um programa do Governo Federal) e a Secretaria Estadual de Educa\u00e7\u00e3o do Rio de Janeiro deu in\u00edcio \u00e0 campanha&nbsp;<a class=\"read-more-link\" href=\"https:\/\/www.mencare.org\/pt\/shameless-campaign-takes-off-in-brazil\/\">\u2026<\/a><\/p>","protected":false},"author":7,"featured_media":829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16,37,160,233],"class_list":["post-828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-americas","tag-brazil","tag-mencare","tag-shameless-campaign","countries-brazil","initiative-mencare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cSHAMELESS\u201d Campaign takes off in Brazil - MenCare<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mencare.org\/pt\/shameless-campaign-takes-off-in-brazil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cSHAMELESS\u201d Campaign takes off in Brazil - MenCare\" \/>\n<meta property=\"og:description\" content=\"Public school students in Brazil have created a campaign entitled \u201cShameless\u201d to promote sexual and reproductive health in schools. 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