Portugal launches country’s first MenCare campaign on Father’s Day

Postal_-_Evoluo_da_paternidade_em_PT_smallOn March 19, which is Father’s Day in Portugal, Equimundo-Europe launched a new MenCare campaign in Portugal called “Eu sou pai” (in English, “I am a father”). For the campaign launch, MenCare Portugal distributed postcards about active fatherhood in health centers, maternity hospitals, and pediatric hospitals in Coimbra, Portugal. Each postcard includes both an illustration and an infographic that share useful information about parental leave legislation and the benefits of involved fatherhood. These postcards, which can also be used as bookmarks, will soon be available across the country. MenCare Portugal will begin to adapt the Program P fatherhood training manual in April.

Learn more by visiting the campaign website at www.eusoupai.pt.